I reviewed their brand brief & after detailed conversations, I created their identity based on their love of materials and functionalism. We combined a grey color palette with a set of lines using the imprint of several raw materials from stones and concrete. Balanced with functional layouts and modern sans serif we emphasize their dedication to timeless design.
The logo mark is composed of a set of lines forming a structure highlighting the brand name initials inside a space, reflecting a timeless and thoughtfully crafted approach to architecture. The refreshed identity was applied to a new website, social media, stationery suite, totes and site signs.
I worked on this project while working with Setters, I had the brand understanding that helped me pave through creativity the way the clients wanted.
