Project Background
The goal of Caricab is to drive real change by improving the status-quo in meeting the demands of the everyday commuter trying to move from one location to the other with less hassle and quality service assurance.With increasing population and workforce in the world today, Businesses rapidly recovering from the Covid outbreak and resuming back to offices with workers transiting to and from work, there's a huge number of commuters in need of a fast, easy and safe medium to reach their destination without having to break the bank, this is what the Caricab application is here to address.
That being said, ride sharing seems to be the best route to make daily commuting much more conducive by reducing vehicles on the road to relieve traffic stress and minimizing carbon emission for a more green and eco-friendly environment.
This product was crafted after taking observations & examining the leading brands to identify areas of required improvement and ensuring to work towards improving the status-quo in meeting the demands of prospects/users from all parts of the globe.
Problem Statement
Have you ever needed to get to work urgently but wish to avoid the stress of driving yourself? Do you wish to go on a special outing with a loved one but your vehicle is faulty and yet to be fixed? Or you really love to drive, how about a stress free medium to generate a substantial income via ride sharing?Possible Solution
Proudly introducing to you, Caricab. An application provided to solve your daily commute challenges, Carricab is a ride sharing platform for registered commuters to swiftly connect and share a trip in order to relieve stress of daily transportation while creating a medium of profit generation for registered and verified drivers.
User Research
A user research was conducted on individuals who make use of multiple transportation mediums on a daily basis to understand what were their experiences and major challenges while moving from place to place.
The research was done via an online survey questionnaire and interview session. A total of 15 questions (10 close ended and 5 open ended questions. Recording a cumulative total of 114 responses.
Problems Finding
Transportation fare has been quite expensive
Map directions on existing applications are unreliable
Traffic indicators can be misleading
Waiting time for ride arrival is often inaccurate
Survey Insight
-A total of 114 responses
-Average age of our survey are between 18 - 30 years
-The Survey cuts across employees, entrepreneurs & students
-Users are open to new innovations & better user experience
-Users have unattended challenges with existing products in ride sharing
User Persona
User Journey Map
Competitor Analysis
User-Flow
Wireframe
At the structural level, this is mainly displaying the primary layout, content & functionality of the app, taking into account the user needs and journey from inception to completion. Here, Attention is placed on perfecting the application features and flow without being distracted by the choice of colours, pictures and effects.
Layout Mapping
Mainly to check and justify the build up, this process involved building on the wireframe sketches to get a clearer visual display of what the final mock up would look like. At this phase, colours and arrangements are put into consideration to achieve that aesthetic outlook before proceeding to plug in images, copy and effects to create interaction.
Mock ups
From the low-fidelity prototypes, Mock ups can be created to illustrate what the final output would look like, after which it can been passed on for high-fidelity prototyping, display and animation.
High-Fidelity Prototype
Navigation, effects and Animation was added to the mock ups to produce the functioning display.
