Arewa Skincare - Afrocentric Beauty Brand

 

Arewa Skincare is the beauty brand of the elegant black woman with innovative products formulated to meet the needs of dark skin. The brand name draws inspiration from the Yoruba word ‘arewa’ which means “one who is attractive”. 

The discovery session identified the goal to portray the brand as approachable, authentic and uncomplicated. We began by imagining what it’s like to be young, black and beautiful. It definitely involves smiling people who are confident in themselves and know that they’re gorgeous without the need for external validation. This idea informed the identity design process from start to finish. 

The final identity incorporates photographs of women who are happy in their skin with semi-bold typography for an elegant look and feel, as well as a color scheme to illustrate the idea of beauty, self-confidence and self-acceptance. The package design as an extension of the brand, is based on the same unfiltered philosophy.