As new technologies emerge every day, digital marketers must evolve in tandem to match the demands of the industry. I leveraged my finger-on-the-pulse knowledge and mindset to deliver dynamic, innovative digital marketing campaigns that drove major results for a private, international CPG brand. A few key achievements at Ariat International include:
- Influencing the brand’s Google search volume by 398% from 2019 to 2022 through CTV,
streaming audio, linear TV, and social campaigns.
- Developed new marketing channels including TikTok and scaled annual media spend to influence a
167% growth in online revenue from 2020 to 2022 despite pandemic-related and iOS
privacy challenges.
- Managed day-to-day media spend for over 10 platforms including Facebook, YouTube, TikTok, CTV & more!
