![Imagem de tábua de churrasco marcada com a logo Wood Brothers e carne assada por cima.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b4d213151916443.6319460288a4d.jpg)
WOOD BROTHERS
A Wood Brothers é uma fábrica de tábuas de madeira fundada por dois irmãos apaixonados por churrasco, que buscam inovar na forma de servir por meio dos seus produtos únicos, artesanais e feitos com as mais diversas madeiras. É uma marca moderna, rústica, madura e comprometida em priorizar a qualidade dos seus produtos.
Objetivo
Desenvolver uma identidade visual consistente e adequada aos valores, público e propósito do cliente. A empresa já atuava na venda de seus produtos para B2B e agora se posicionou para também vender aos seus consumidores finais.
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EN
Wood Brothers is a wood plank factory founded by two brothers who are passionate about barbecue. They seek to innovate in the way of serving through their unique products, handcrafted and made of the most diverse woods. It is a modern, rustic, mature brand that is committed to prioritizing the quality of its products.
The Goal
Develop a consistent visual identity that is appropriate to the client's values, audience and purpose. The company already sold its products to B2B and now it is positioned to also sell to its final consumers.
The Goal
Develop a consistent visual identity that is appropriate to the client's values, audience and purpose. The company already sold its products to B2B and now it is positioned to also sell to its final consumers.
Client: Wood Brothers / Year: 2021
Services: Brand Identity, Brand Architecture, Art Direction, Print & Packaging
![Caderno com alguns rascunhos da identidade visual da Wood Brothers](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9e95e1151916443.6318ec89391b4.png)
![Imagem com a escrita "Inovando a maneira de servir"](https://mir-s3-cdn-cf.behance.net/project_modules/1400/51feed151916443.6319c42bb77d7.jpg)
![Animação com aparição do símbolo da identidade visual elaborada](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c9e40f151916443.631948a1303da.gif)
![grid de construção da marca em fundo claro com elementos escuros](https://mir-s3-cdn-cf.behance.net/project_modules/1400/be7957151916443.631920fc1930b.jpg)
A identidade visual elaborada tem linhas marcantes e um aspecto rústico. Seu símbolo é composto por traços que remetem à figura de um boi, e suas orelhas a dois machados de corte que se unem no centro – fazendo alusão aos dois irmãos fundadores da empresa, ao ato de cortar a madeira para produção e ao churrasco.
EN
The visual identity has strong traces and a rustic aspect. The symbol is composed of traces that refer to the figure of an ox, and your ears refer to two cutting axes that are united in the center – alluding to the two founding brothers of the company, the act of cutting wood for production and the tradicional brazilian barbecue.
![logotipo wood brothers em fundo colorido](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bf3999151916443.631920fc16e11.jpg)
![cores da marca: verde militar, laranja e bege.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/631115151916443.6319177bf26e5.jpg)
![Versões da marca Wood Brothers em fundo colorido.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/967713151916443.631948a130b67.gif)
![logotipo aplicado em 4 versões de adesivo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d6ec7b151916443.6318fbf562546.jpg)
![logotipo aplicado em madeira](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cae07c151916443.6318ec89362d2.jpg)
![template do feed do instagram com algumas artes da marca wood brothers.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a4e36d151916443.6319065334472.jpg)
![Três stories do instagram passando da direita pra esquerda com 3 imagens.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/85d7aa151916443.631963154abf3.gif)
![Logotipo aplicado em tábua de madeira](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ecaa03151916443.6318ec89388e4.jpg)
![layout de site da marca.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6c8215151916443.63193e19234e7.jpg)
![Tábua de madeira embalada](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b48112151916443.63193b4d47f5f.jpg)
![logotipo aplicado em fundo claro com sombra por cima](https://mir-s3-cdn-cf.behance.net/project_modules/1400/62e6dc151916443.63191a9503e6c.jpg)
![fotografia de tábuas em fileira](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b166ad151916443.63191303a4d5c.jpg)
![cartões de visita enfileirados da marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/410aac151916443.6318f2f1253ab.png)
![aplicações da marca e tábua de madeira.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a38daf151916443.6318f2f1258c4.jpg)
![cartão de visitas da marca pegando fogo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/042ecc151916443.63191094df411.jpg)
![apresentação da marca wood brothers e sistema visual](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9e9672151916443.6318e3b23ba6d.png)
![logotipo aplicado em uma madeira](https://mir-s3-cdn-cf.behance.net/project_modules/1400/566623151916443.6318ec8937d01.jpg)
![brand identity visual identity Logo Design branding identity design logo Graphic Designer Brand Design Logotype](https://mir-s3-cdn-cf.behance.net/project_modules/1400/688d05151916443.63193b4d477f6.jpg)
Design Direction, Development & Research
Victor Rutka
Photography
Eliandro Corrêa, Victor Rutka
Instagram Social Media
Alana Hartkopf
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Follow me: www.instagram.com/victorrutka