Electric Ease is a software that helps electrical contractors simplify and streamline their bidding process. After joining the company, I was tasked with multiple marketing tasks, including lead generation and customer retention. One area of focus for the company was bringing in new leads by promoting success stories from current customers. We visited the Franson family at their shop near Omaha, Nebraska, to film a quick, authentic testimonial video. I conducted the interview, edited, produced, and promoted the video.