Challenge
Create a campaign that introduces the Spartan Race in Europe.
The target group is men and women between 20 and 45 years.
Reebok Sparten Race is an "obstacle running event" where the participant is challenged on a physical and mental level.
Concept
The campaign suggest the idea that you can face any challenge with Reebok on your side. Reebok makes sure that you have already accepted the challenge.
The Spartan Race is A tough race with lots of mud, brute strength and perseverance. In short, a race that is not meant for the faint hearted. That was the inspiration for our project.
Create a campaign that introduces the Spartan Race in Europe.
The target group is men and women between 20 and 45 years.
Reebok Sparten Race is an "obstacle running event" where the participant is challenged on a physical and mental level.
Concept
The campaign suggest the idea that you can face any challenge with Reebok on your side. Reebok makes sure that you have already accepted the challenge.
The Spartan Race is A tough race with lots of mud, brute strength and perseverance. In short, a race that is not meant for the faint hearted. That was the inspiration for our project.
Concept of the "Challenge"
Trends and SWOT research
Funnels Spartan Race Europa new customers
Funnels Spartan Race Europa existing customers
