Goals Rain Voucher Gain
by Duy Hieu, Minh Hanh, Phuong Anh, Nguyen Ha, Yen Thi
ShopeeFood is one of the leading food delivery apps in Vietnam, holding 41% of the market share in this segment in 2021 (Statista, 2022). ShopeeFood x World Cup "Goals Rain Voucher Gain" is an experiential marketing campaign in the excitement around the 2022 World Cup. This campaign is a series of online and offline events where participants can enjoy affordable food delivery services expressing their love for football.
Marketing Objectives
Create memorable brand experience: 50,000+ interactions on ShopeeFood social media, 50%-70% of ShopeeFood account users participated in the online event, 100,000+ attendees in the offline event and 1000+ mentions and 70+ reviews on social media
Increase sales: increase December 2022 sales by 8% and total orders by 30% over the previous quarter
Key Hook
Predicting match scores and gain voucher for each successful order
Football GameFi on ShopeeFood App for collecting Shopee coins
Public viewing of the Final football match
