IGLOO Slush – Branding
Assignment ––
When GNG Gourmet founder Alex Aslan asked us to design the Igloo corporate identity for Igloo, there was no slush market in Australia at all. So the competition for them lied in similar categories such as frozen yogurt bars, Gelato and Juice bars.
The task was to to differentiate from the common chains by explaining the beneficial values of frozen fruit slushes – they have no sugar added, have a high nutritional value and are very refreshing at once.
Solution ––
Seeking inspiration from the fruity theme we concentrated on the round form most of fruits have and turned the dot to the main element of our design. Every application of the identyty is based on a dotted line. The dots in different sizes, reflect the big variety of fruits. The pastel colour scheme portrays the refreshing and flourish qualities of a slush.
Kiosk design by: Uncarved Block
When GNG Gourmet founder Alex Aslan asked us to design the Igloo corporate identity for Igloo, there was no slush market in Australia at all. So the competition for them lied in similar categories such as frozen yogurt bars, Gelato and Juice bars.
The task was to to differentiate from the common chains by explaining the beneficial values of frozen fruit slushes – they have no sugar added, have a high nutritional value and are very refreshing at once.
Solution ––
Seeking inspiration from the fruity theme we concentrated on the round form most of fruits have and turned the dot to the main element of our design. Every application of the identyty is based on a dotted line. The dots in different sizes, reflect the big variety of fruits. The pastel colour scheme portrays the refreshing and flourish qualities of a slush.
Kiosk design by: Uncarved Block
