Refrigerators "Indesit". "No frost" system
Goals and objectives
The creation of a creative idea to promote refrigerators "Indesit" with a new system of frost prevention.
Idea and solution
Typographic symbol asterisk used for footnotes or notes is very similar to the simplified image of snowflake. Thus was born the idea to use typography in the layout. Semicircular brackets with an apple inside symbolize a fridge "Indesit", and frost is taken outside the brackets. Simple symbols – an elegant solution.
