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Garry Booth offered me the opportunity to head up the campaign for the "Igloo x Wu-tang Collab".
So I came up with 3 concepts and presented them. The "Kung-Fu" movie concept was approved and I went on to location scouting. Luckily for us, the location we found had all the props and talent we needed for this campaign. I came up with a rough script and was on location to direct the shoot and video under the supervision of Garry Booth. Our talented photographer Jose Prado new exactly how to light the scene and edit the video to help complete the vision. Jair Vera then edited the intro cards for the video and edited all of the photos & created all the digital assets (Headers, PDP, Social Ads, Tik-Tok content, Emails, Etc.) The product launched on July 2022. This project was so much fun to work on and we got so much great feedback. Looking forward to future collabs with Igloo Coolers! #Staycool #Since1947
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Creative Director: Garry Booth
Photo & Video: Jose Prado
Senior Graphic Designer: Jair Vera
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https://www.igloocoolers.com/collections/wu-tang-clan
