Perhaps I'm the exception that proves the rule, but I absolutely love commercials. Most of the time they're a train wreck, cluttered by too many messaging points, or so horribly produced with stilted acting and corny dialogue. And when you specialize on meeting the needs of small business, it's hard to get around that. But there is room for storytelling, nostalgia, and creativity — even when working with the most meager of budgets.