AR Game: Lactose-free yogurt
😊 I was approached by the marketing department of one of the largest dairy producers in Ukraine - "Galychyna".
🥛 To advertise a new product - lactose-free yogurt, they needed to communicate in-game a new product and the process of its production.
🤓 In order to produce lactose-free yogurt, lactose molecules must be cleaved into lactase molecules.
📲 So I developed a game in which the user blinks his eyes at the lactose molecule and breaks it down into lactase. Points are awarded for each successful transformation. At the end of the game - on the user's head appears a crown (brand logo), and branded jingle. And useful lactose-free molecules fall from the sky.
🎁 You can win valuable prizes and discounts for participating in the game - just post a video with the game of stories and mark the brand page.
