Colortree is a brand which I co-founded in 2012.
My diploma project was to give this brand a makeover and create a suitable Identity system.
Company Description
‘ColorTree’ will be the brand of contemporary designed products which will take its inspiration from age old Indian & global traditions, objects and concepts. It will be born out of a desire to refresh and relive various cultures and heritages in a current context.‘ColorTree’ will adapt from the traditional designs to create products that are sophisticated and distinctly contemporary. The brand will evolve a new aesthetic that is indigenous as well as modern. ColorTree will focus on fashion and lifestyle merchandise.
Branding Process
http://colortreebrandbuilding.tumblr.com/
Logo Options
Final logo
Qualities of ColorTree extending itself to the logo: Indian + Contemporary
A new beginning to the old India- Feels like a Modern India
Qualities of ColorTree extending itself to the logo: Indian + Contemporary
A new beginning to the old India- Feels like a Modern India
Final logo-print
Visiting Card- Printing process used: Foiling
The patterns have been derived from a popular textile technique known as the shisha(mirror) work.
The patterns have been used in a geometric grid to make it feel young and dynamic.
Foiling technique is used to bring out the Shisha(mirror) work
Tags for merchandise like- Bags, Apparels
Printing technique- Foiling
Tags for accessories
Printing technique: Foiling
Brand Manual - Form of an accordion book was used to make the brand manual
Promotional books like the above will be used to introduce the brand 'ColorTree'
Hangers to be used during exhibitions and displays.
Branding Collaterals- Diaries with ColorTree patterns
Foiling technique is used to bring out the Shisha(mirror) work
Branding Collaterals- Bookmarks with ColorTree patterns
Foiling technique is used to bring out the Shisha(mirror) work
