Case Study: Amazon PPC Management For A US Client
Daily orders between 15 and 60
- A client's listing with 7 variations in the US.
- Top 3 KW search volume is 22k+
Prior (2-Month Client Statistics)
- PPC Orders Average 11, Organic Orders Average 6
- 16 Main KW Organic Positions
- Main Category 8500 of BSR
- Subcategory 40 of the BSR
- 17. Reviews, 4.8 stars
After (5 weeks from my starting)
- PPC orders average 36, while organic orders average 30.
- Rank 3 for Main KW organic
- Main Category BSR 411
- Subcategory BSR 1 (Best Seller)
- 4.7 stars out of 48 reviews
How I made this advancement
- Improve the auto campaign, use negative targeting, and switch good KWs to exact and phrase.
- Created a number of campaigns, including Exact, Phrase, ASIN Targeting, and Sponsored Brand 2 Videos (differing by 0.6 cent/penny). Featured Display (Product Targeting)
- With the aid of Brand Analytics, I looked up the keywords that my competitors were using to generate sales. I then targeted those keywords in exact and phrase form with the lowest suggested bid, checked my rank after 12 hours, and then took appropriate action.
- I targeted those ASINs in sponsored display (product targeting) and sponsored product who had prices higher than mine and ratings lower than my listings (Product Targeting)
Jansher Khan
Amazon PPC Expert
