- The product was in the highly competitive apparel market.

- Although the sales were much too low, the ACOS was about 44%.

- Due to the CPC's high level, proper bid analysis and placement optimization were required.

- Only about 20% of orders were organic.

- The listing process wasn't exactly optimised.

- OOS had the highest selling ASIN.

- The client was unprepared for the rise in PPC expenses.

- To increase sales while keeping or, even better, decreasing ACOS.

- Maintain a steady expenditure.

- Rank simultaneously to boost the flow of organic orders.

- To improve performance, identify the "sweet spot" (placements) for each keyword.

- Improve the CVR to increase ROAS.

- Business report analysis brought to light the CVR problem.

- Moved forward with a front-end and back-end listing redesign.

- Added appropriate size charts to aid in customer decision-making.

- Created and posted EBC.

- Started by negating or reducing spend on loss-producing KWs.

- Selected and tested the KWs with the highest conversion rates across various placements. (At low bid, but with strict TOS)

- Broadened the search to find more effective key words through the use of phrase and broad campaigns, all while keeping costs in check. (Used the low bid approach)

- Segmented campaigns based on ASIN CVR and tested KWs for each campaign as necessary.

- Managed to increase PPC sales by 25% while bringing the ACOS down to about 23%.

- Amounted to a 37 percent increase in organic sales.

- The listings are converting better so they are climbing the rankings gradually and steadily without spending a lot of money.

Maintaining composure and organisation while monitoring each action to ensure promptness is the key. Additionally, by conducting a proper bid analysis in relation to a breakeven CPA analysis, you can always keep your CPC in check. You'll get a clear picture of what needs to be done to scale thanks to this.

Jansher Khan

Amazon PPC Expert