With a 10x increase in impressions and sales, PPC ACOS decreased from 46 to 15 percent.
Situation:
- The campaign was auto.
- The keyword used on the backend was not optimised.
- The main keyword and the majority of extremely relevant keywords were in negative exact.
- The campaign frequently went over its allotted budget.
- Although loose match and compliment received the majority of the budget, conversion was nonexistent.
Strategy:
- Conducted a keyword analysis and properly optimised the backed search term
- Downloaded the 30 day bulk file and search term report, and performed an accurate PPC audit.
- Incorporated irrelevant keywords, ASINs, and main keywords of irrelevant ASINs.
- Negative exact was purged of Super relevant, semi-relevant, and main keywords.
- Raised the budget for the campaign.
- Paused the loose match and compliment and raised the bid for the loose match and substitute while only slightly raising the TOS.
- Downloaded the 30 day bulk file and search term report, and performed an accurate PPC audit.
- Incorporated irrelevant keywords, ASINs, and main keywords of irrelevant ASINs.
- Negative exact was purged of Super relevant, semi-relevant, and main keywords.
- Raised the budget for the campaign.
- Paused the loose match and compliment and raised the bid for the loose match and substitute while only slightly raising the TOS.
Jansher Khan
Amazon PPC Expert
