Sony: VAIO Z Campaign
– Adjusted black bag color to brown and lifted the shadows to show more texture; accented specular highlights.
– Shifted from cool to warm image, introduced more contrast, swapped out VAIO computer models.
– Changed the "Y" in whiskey to whisker in the headline of the newspaper (major concerns over the alcohol reference), and removed the coffee cup stain/crack.
– Changed the "Y" in whiskey to whisker in the headline of the newspaper (major concerns over the alcohol reference), and removed the coffee cup stain/crack.
Sony: Bloggie Touch, Camera Launch
– Composited two images together: extended background brickwork, added helicopter and Bloggie (video recorder)
– Added overall warmth to the scene: increasing yellows and reds, while simultaneously reducing yellows and reds in the skin tones to create contrast and richness.
– Sharpened scene overall, with greater attention to detail on clothing and remote control. Blurred background a bit more for greater depth of field effect.
Sony: MDR V100 Headphones Launch
– Created alpha masks to separate DJ from the crowd, in order to lighten the background, recapture highlight details, and provide contrast to the DJ.
– Added visible Sony logos on headphones headband and ear cups to replace the blown out versions from original photo.
– Placed DJ laptop screen, adjusted hue and increased saturation to add energy to the crowd.
Sony: Summer Product Launch Campaign
– Composited two images, adding more background elements: trees, shrubs, and character riding bike.
– Removed any obvious chromatic aberrations and adjusted yellows/reds to for a more natural 5500K lighting.
– Sharpened image, added contrast, and adjusted selective colors to make shirt details pop.
– Sharpened image, added contrast, and adjusted selective colors to make shirt details pop.
– Created alpha masks to lighten the background, and recaptured highlight and shadow details.
Dell Technologies: Vine Skit Promo Posters
Same actor portraying his future self in these original shots from the Future Self video promo.
Dell Technologies: Vine Skit Promo Posters
Composited two separate shots together to complete the Future Self promo poster; alpha masks, filters, contrast adjustments, selective color adjustments, and lots of Photoshop magic.
Bloomingdales: Bumble & Bumble Store-in-store Launch
Original AutoCAD rendering
Bloomingdales: Bumble & Bumble Store-in-store Launch – Front
– Silhouetted individual products from on-site photography and archives, directed shots for proper product angles, composited products and people in perspective, added atmospheric lighting details, and assisted in visual merchandising of product.
Side angle of the store.
Actual live store-in-store space – front angle
Actual live store-in-store space – interior angle
Real Estate Arts: North Fork Bank Property
– Removed wires, signs, poles, lights, and other visually intrusive items from the storefront property for use in a presentation.
