Our South Africanness lives in the way we talk, walk dance and live. It’s the small quirks our language and the big statements in our gestures.
As part of NESCAFÉ RICOFFY’s 50th year campaign, we celebrated our South Africanness our way when we encouraged people to submit their favourite local words. When the country responded, we created the MzanSay Keyboard that suggests user-generated South Africanness words every time they text.
As a nation filled with many languages and cultures, it’s no myth that sometimes things get lost in translation. Since our South Africanness is a language that we all understand, it makes for a perfect solve to a miscommunication dilemma.
We created a radio campaign where we use our South Africanness to clear up the confusion in our daily interactions, proving that sometimes it’s only our South Africanness that’ll do.
