DoYou Even Lift Bro?
A Beginner's Guide to Lifting
Introduction
This beginner's guide was created as a means to provide beginner information to high school athletes. My previous softball coach asked me to create a lifting guide for the girls looking to begin lifting outside of the softball program. The goal was to cover, equipment to start with, example exercises per muscle group, a lifting schedule, and briefly review other important topics.
The Process
I started with research to determine what information was viable for my audience and then began sketching out design ideas. I wanted the guide to be aesthetic and modern while also feeling safe and welcoming. Because my target audience at the time was so specific I designed the guide to follow trending color schemes and input 70's looking fonts to create a bubbly, neutral vibe. I then designed the trainer to show the exercises. I wanted to be inclusive and simple when designing her to ensure representation. I also wanted to make sure the trainer matched the overall branding of the guide as well.
After determining my overall design vision, I started to build the guide in InDesign. I built the guide with a similar format to one of my previous graphic design brochure projects (Scotland: The American Guide). I used Procreate to design the trainer I envisioned and used all the tools taught in my previous courses. After several reviews and revisions, I finally printed and presented the guide to my former coach. My coach loved the guide and thanked me for my time and effort.
Around this time, I started my Logos & Symbols course with the same professor. We were assigned an infographic project and I decided to take this project to the next level with the support and critique of my professor this time. The design changes you see are based on my feedback from the class as well as my professor. The infographic was designed for Instagram.
Infographic
Conclusion:
Overall, this is one of my favorite projects to have worked on. It became a passion project of mine and being able to stretch myself creatively when implementing critiques from the class was revitalizing.
