Pet owners often treat their furry friends like fellow humans, give them human names, and want them to enjoy the very best food there is. Watson is the head of the household and a true connoisseur of restaurant cuisine. He knows where to find the most delicious treats, which he samples with his favorite golden spoon while wearing a bib embroidered with his name.
The main element of the packaging design is the pet, depicted at the dinner table, with his tongue out in anticipation of a tasty meal. The pet food flavors are set apart by different icons and color-coding.
The litter packaging shows Watson in a different situation: rather than waiting for dinner, he is cheerfully reading a newspaper while doing his business.
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