Gautrain - Gauteng's express commuting system travelling from the furthest point in Pretoria to the Furthest point in Johannesburg. The aim of the brief was to showcase how using the train can benefit you in a more convenient way over you car.
We've taken well known car tag lines and tweaked them to share an offering the Gautrain has for it's commuters. To live in the car space, the art direction speaks to common car advertising one can see regularly.
Agency: McCann1886
Client: Gautrain
Creative team
Sherilynn van Neethling (Art director);
Aisling Holmes (Copywriter);
Gareth Lessing (ECD);
Neo Monese (Animator)
Photographer: Chan Ma
Year: 2022
Animations below done by Neo Monese - these animations were designed to be simple cinematographic and to live as digital billboards.
