The sales of the Volkswagen Jetta made it the most valuable product for Volkswagen Mexico. I was the project manager and creative director for the creation of the website marketing campaing. As part of the launching, we created a teaser campaign with gamification elements that included winning a VW Jetta as the main prize. I directed the team efforts to develope custom audio, animations, information design and graphic design. In the process, we colaborated with several other agencies in charge of other areas like PR and TV spots productions.