THE CASE STUDY
Step 0 - The brief
South East Asia is Lacoste biggest market in the world.
How do you find the perfect ambassador and craft its story?
Lacoste initially asked us to look for an athlete.
We suggested looking at the data instead.
Step 1 - Research & Insights
And just like that, following the data and insights we gathered,
we recommended Lacoste to go from “Asian athlete” To “American music band”.
Step 2 - Telling the story
A meaningful match between the brand’s Crocodile Inside Creative story, and the influencing indie-pop band LANY, highly successful in South East Asia and perfectly echoing the brand’s values of tenacity, creativity, freedom and friendship.
Step 3 - Spreading the story
