The Hong Kong Tourism Board (HKTB) officially launched a West Kowloon neighbourhood promotion, after featuring popular promotions “Old Town Central” and “Sham Shui Po – Every Bit Local” in the “Hong Kong Neighbourhoods” campaign. The “West Kowloon” neighbourhood programme highlighting the district’s rich heritage and vibrant street life in Yau Ma Tei and Jordan along with its two new world-class museums – M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) – which will open in the end of the year and next and become landmarks in art and cultural tourism. As art is inseparable from our life, the West Kowloon neighbourhood promotion builds a bridge between the local life of the bustling communities of Yau Ma Tei and Jordan, which are home to many historical architectures, time-tested stores and traditional craftsmanship, and the artistic lure of the WKCD. Throughout the continuous evolution and revitalisation, the neighbourhood has a lot of astonishing experiences for the public and visitors to uncover. The HKTB expects the campaign to draw people from across the city to rediscover it from new perspectives to drive in-depth local tourism and stimulate economic activities in the neighbourhood.
TVC
Creating Modern Traditions
This emerging neighbourhood connects the traditional craftsmanship, historic buildings, authentic dining and shopping experiences in the city to the new bustling energy of an international art and culture district. It boasts no shortage of gems for visitors to rediscover Hong Kong.
