Mr. Olympia is a prestigious title in the bodybuilding world, but as their physiques are far from normal, many people look at them in disgust. All of their advertisements are basically just images of their athlete’s almost naked showing off their muscles. The problem with this is that many people will be immediately turned off of the event because of the images of their freakish physiques, and they will never experience just how much more the Mr. Olympia event is all about. Showing ads that don’t immediately freak people out could help bring a new audience into the sport. This ad was created using almost all typography using Photoshop and InDesign. 

 

(Above) Billboard/Street Level ad.