413Life is a community resource dedicated to telling positive stories that celebrate life in Western Massachusetts. Our objective was to create an identity that’s flexible and versatile, speaking to the wide array of folks who call this place home.

Having the words ‘413’ and ‘Life’ intertwined is a nod to the way that daily lives are woven into the geography and community of this area. We kept the mark simple and without landmarks since people’s emotional ties to landmarks may differ drastically. However, the connected line above ‘413’ is a subtle reference to rolling hills or water. The visual style of the mark further comes to life in illustrations that highlight activities and places in Western Massachusetts.