When we planned for the packaging of AUDIOMIX we did not want to use contrast. This is because it will be sold via niche stores rather than departmental stores.
In niche stores visibility of a product is better and the number of products is much less in comparison to a departmental store.
In order to bring visibility to the product, we used light.
The product, a premium headphone is this case, has light falling on it, thus making it more visible.
The subtle use of popping green adds a certain luxury to the matte black packaging.
What are your takes on this design? Would love to hear your comments.
