EUTOPIA riyadh-ksa
Resorting to traditional vocabulary of ‘’ Najd’’ with perhaps a flare of contemporary elements, Module designers assisted in early design concepts for ‘’ Eutopia ‘’, and was also responsible for all ID works.
We first had concepts illustrated in a story- board series, where tradition vocabulary and customs .
Design elements were veiled somehow, identified in a multi-layered fashion; Giving visitor a chance to formulate his/her space consciousness at their own pace, and up to their liking in time. Tradition reading prevailed, and gave space its overall indigenous characters.