Scope of work
- Development of a Design System to match the personality of the Betcris brand.
- Design of a Key Visual (based on the elements of the Design System) as a form of visual communication.
- Production of content (static graphics and animations) for effective communication in social media channels and banners for effective advertising activities
Problem
After researching the competition and the business environment of the Betcris brand, we decided to suggest a solution that represents a decisive refresh of the visual communication style. The key elements of the Design System we invited are the corporate colour scheme, a sporty and dynamic look & feel. The design uses bold typography as a distinctive element of the composition, dynamising the graphics and drawing attention to thę. A strong colour scheme and contrasting visual elements were used to differentiate and clearly accentuate the graphics among the competitor's messages.
Effects
The Design System and Key Visual developed for the Betcris brand have been implemented in the brand's permanent communication. Based on these, we continuously prepare graphic messages in static and animated form, which share a common DNA, are coherent yet diverse and offer a wide range of possibilities when designing.
