“Not Only Physical” is raising awareness on injured teenagers’ mental health. Physical injuries don’t only affect the body but the mind as well, and healing both physically and emotionally is a must.
The campaign’s main aim is to highlight what an injured teenager usually hears or go through, which only aggravates the situation instead of fixing it. The campaign targets mainly teenagers who go through injuries and face mental health disorders as a reaction; it calls them to speak up, reach out and understand that the injury is beyond the scars on the body. However, the campaign targets parents as well who play a major role in the healing process of their injured kid.
Posters series in English and Arabic
Billboards series in English and Arabic
Social Media
Merchandise
Standee
