Overview
Jara Bar is a new and unique bar/restaurant and entertainment concept designed to cater to the recreational needs of the middle-class Nigerian. Blending excellent quality drinks and cocktails with the best contemporary Nigerian entertainment in an atmosphere that is modern, but also Afro-Centric. Jara Bar is by Nigerians for Nigerians and will be priced at a point that the average Nigerian can afford. Jara Bar is an indigenous concept and should reflect that in a modern, stylistic, and contemporary fashion.
Brief
Design a brand identity for Jara Bar that is Stylish & Classy, Authentic, Nigerian, Artsy, Fun, and Accessible.
