Macro
Macro is a fintech service which offers online banking, mobile banking and financial services.
I had the pleasure of working on Macro's brand from concept to implementation, resulting in a functional visual identity system.
Project Goals
1. Design a logo that resonates with the target audience
2. Create a visual identity system that is flexible, memorable and distinctive
3. Apply the new visual identity to relevant touchpoints
3. Apply the new visual identity to relevant touchpoints
Roles
1. Brand Strategy
2. Brand Identity Design