Radiant laundry powder uses two primary typefaces: one for the logo and one for the body text. However, the small Cussons logo underneath uses a unique typeface, and the product information at the very bottom uses a separate font. This gives the product four typefaces in total.

The typefaces used are all san-serif. The logo uses a playful typeface, with a curiously bending shoulder on the ‘n’, and a uniquely shaped bowl on the capital ‘R,’ which is designed to give the brand a personality. The second typeface is meant to be highly legible and less stylised, but still friendly and complimentary to the logo.

Most of the text is centre aligned, with some exceptions. These include the two circular stickers, the text ‘new improved formula’ on the top, and details at the bottom (which machines the product is suitable for and the weight of the box).

The brand name is in the biggest point size by far. Its position at the top of the visual hierarchy is further emphasised by the white glow behind it that immediately draws the eye. This logo is also rendered in a gradient, and contains a colourful swoosh passing through it. The text below is placed in white, to give it good contrast, and size is used to create a clear hierarchy of information.

The typography makes up the central elements of the design, but there are other elements that compliment it. These include the colourful liquid swoosh, the three-colour background and the stickers.

The balance of elements is quite effective, and the contrast leaves it relatively easy to read and understand. However, it is overcomplicated and could do with greater simplicity. There are too many colours used, and the number of typefaces feels unnecessary. Choosing a more reduced colour scheme and using less fonts would assist in giving the product a clearer identity and help it feel less generic.

The way that text is arranged on the package is very well balanced, and the usage of stickers is balanced out by other elements, like the ‘new improved formula’ banner and the liquid illustration. The typefaces used are friendly, legible and suitable for the product. However, I still believe reducing the number of typefaces would help to make the label more aesthetically pleasing.