‘Inside Out’ aims to rebel against the stereotype that skating and surfing are a 'man’s sport,' and
rather empower womxn to continue to skate and surf. 'Inside Out' is a grungy, messy, rebellious magazine with an attitude that reflects the confidence of womxn who skate and surf despite the two sports being relatively male-dominated. The magazine challenges the stereotypical roles of gender and turns it on its head, hence the magazine title ‘Inside Out’.