Cultures are the sum of what and who we are; our values, our believes our passions all the things that connects us with one another.  In today's world, we find ourselves being define for more than one culture, this existence of cocultures side by side and the influence into each other  is what we can define as Co- cultures.

This is an example of one of the wok that I did  with co-cultures for my client Pro Mujer, a non for profit organization that offers indegineous women in latin America health, microfinancing and work training.  i study the organization landscape,  its enviroment and jerarquy  as well as the clients in the different countries where the organization has presence. We conducted over 100 interviews and collected photographic documentation, videos and journals. The resul was a complete audit and set of recommendations to bring the brand to the 21 century in  the very challenging geographical areas where their cleints live using mobile tactics.

 

In partnership with Quick  Silver, I worked on the brand refresh giving the brand a new voice and positioning.