ABOUT
Vico Food Box brings a taste of Italy to your doorstep, no matter where you are! The story began in the Netherlands with four Italians living abroad who personally experienced the challenges of being away from home. They understood how a favorite product has the power to brighten even the dullest days. However, when that product isn't available abroad, a solution was needed. This led to the creation of Vico Food Box, a startup that is now proudly 100% Italian. Driven by a team predominantly under the age of 30, Vico Food Box has a strong desire to grow and establish a new, healthy, and stimulating reality in Italy. The brand identity is inspired entirely by the theme of travel. Stamps, stickers, tickets, and signals serve as symbols of inspiration and visual elements aimed at building loyalty among their target audience: Italians living abroad who maintain strong roots and cannot resist the gastronomy of the Belpaese.
CLIENT
Vico Foodbox
DISCIPLINES
Branding, Visual Design, Packaging, Design System, Campaign
YEAR
2022
Vico Food Box brings a taste of Italy to your doorstep, no matter where you are! The story began in the Netherlands with four Italians living abroad who personally experienced the challenges of being away from home. They understood how a favorite product has the power to brighten even the dullest days. However, when that product isn't available abroad, a solution was needed. This led to the creation of Vico Food Box, a startup that is now proudly 100% Italian. Driven by a team predominantly under the age of 30, Vico Food Box has a strong desire to grow and establish a new, healthy, and stimulating reality in Italy. The brand identity is inspired entirely by the theme of travel. Stamps, stickers, tickets, and signals serve as symbols of inspiration and visual elements aimed at building loyalty among their target audience: Italians living abroad who maintain strong roots and cannot resist the gastronomy of the Belpaese.
CLIENT
Vico Foodbox
DISCIPLINES
Branding, Visual Design, Packaging, Design System, Campaign
YEAR
2022
CREDITS
ACCOUNT DIRECTOR
Debora Celentano
COPYWRITER
Rosa Varriale
ART DIRECTION AND DESIGN
Lino Russo
Debora Celentano
COPYWRITER
Rosa Varriale
ART DIRECTION AND DESIGN
Lino Russo
