BODIOS Mongolia Brand Identity Renewal

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Yak down is the warmest fiber and makes the clothing for winter and outdoor activities. Just over 10 years the yak down-this valuable raw material was not used, it shed naturally and lost in the nature.

Bodio’s, Mongolian brand of Luxury knitwear from 100% natural fiber. Garments of Bodio’s are made of cashmere, baby camel wool and yak down. 76% of their sales goes to export to Russia, UK, Japan, USA, and several European countries to display organic, luxury, and uniqueness of Mongolian herders.

The old logo consisted of text on a pink background. It should be noted that the previous logo had poor branding potential, color choice and did not encompass the operations of the company.

Therefore we corrected this error by combining elements of text and symbolism to create a logo that was worth remembering and one that would encompass all of our company operations just by looking at it.

This logo increases the competitive edge in markets such as the U.S. and Europe, which is why we changed the logo to be more minimalist, modern and powerful.

Brand logo

Fact that the majority of Bodio’s cashmere products made out of rare yak down the brands face is painted with yak, and the mountainous area of Khangai which is feature of yak habitat is represented by yak body.

The main ingredient in the product yak wool is 1.6 times more breathable than cashmere and 30 percent warmer, this feature is also reflected in the logo as its wools unit