Brand Identity | Natural Grocers
Overview:
Natural Grocers is a retail chain focused on natural & organic groceries, supplements, household products & more. They are a health focused grocery store that is known for their low costs amongst it’s competitors. They treat every employee like family, invest in their health and education and have a strong community.
Audience: 25-47, cost conscious, families
Problem: Inconsistent and outdated branding
Solution:
My solution was to do a complete brand overhaul and create brand guidelines to prevent inconsistency. The new and improved brand is bright, bold and memorable. Natural Grocers now speaks to a specific demographic in a strategic way. The personality I incorporated within the grocery cart and fun copy-writing, make this brand stand out amongst it’s competitors. The brand is now distinguishable, memorable and speaks for the mission of the company.
