THE CLIENT
Founded in 2015 Natalie and Samantha Mwedekeli, sisters born to Nigerian and
Kenyan parents set out to intentionally disrupt the global food industry by creating
Mama Rocks Burgers Restaurant. The first fusion food to marry the American style
gourmet burger with African flavors from across the continent.

From their mother’s hot pepper stews, their grandmother’s obsession with
Nollywood movies and stories she shared of hanging with Fela Kuti’s mother in
Abeokuta to the diverse Pan-African cuisines their culturally blended identity is a
big influence on the adventurous Mama Rocks menu and brand.

Mama Rocks is the first in the world to offer a range of Gourmet burgers inspired
by cuisines from the four corners of the continent of Africa. What guests come for
is an exciting menu with totally unique flavor combination using premium, fresh,
organic, locally sourced ingredients. What they stay for is the personality driven,
energetic and authentic service.

Mama Rocks mission is to create a strong brand that celebrates African music, film,
dance and culture through not only quality food but an immersive experience and
home away from home for all who come to the restaurants.

OVERVIEW
This was a proactive project to explore typography and a limited color palette.

APPROACH
I wanted to explore African textures and patterns juxtaposed with typography.

CONCLUSION
Proactive project.