Sheri Vela's profile

The Las Vegas Enforcers

The Las Vegas Enforcers brand play book was created for the Full Sail University Media Design MFA program. This brand was developed over a period of 10 months. 
Original  hand drawn sketch concepts for the Las Vegas Enforcers
Critiquing and eliminating design concepts down to four
Final four logos are tested in a variety of styles.
Critiquing and eliminating logos for final draft.
Digital renditions for the Las Vegas Enforcers critiqued. Work was created in Adobe Illustrator
Final Four Logo Ideas. Work was created in Adobe Illustrator.
Official Logo for the Las Vegas Enforcers.
Monochromatic Color Scheme for the Las Vegas Enforcers
The pattern and texture above represent the speed & coolness of the brand. Using the Adobe InDesign, I was able to blend the two to create a dynamic graphic.
The speed line graphics were inspired by the Las Vegas Enforcers vision board. The colors are the LV Enforcers's color scheme that have been arranged by value. Work was created in Adobe Illustrator.
The Las Vegas Enforcers brand book guides the reader into the 10 month development of this franchise. Work was created in Adobe Photoshop, Illustrator, and InDesign 
The Las Vegas Enforcers
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The Las Vegas Enforcers

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