BOOK JACKET SERIES
OPPORTUNITY | Design a cohesive series of four book jackets from the Barnes & Noble Classics collection. Create a marketing campaign surrounding the books, with its focus on the support of First Book, a non-profit organization that helps provide resources for families and schools in low-income communities.
SOLUTION | Aimed towards children and parents, the Fill A Backpack Campaign features four books with stories of character growth and lessons to learn. The hand-watercolored backgrounds, primary color choices, and hand-written typography supports the whimsical and childlike journeys within the book series.
