I produced a series of 15 nail art tutorials featuring Gwen Stefani by OPI lacquer shades that rolled out episodically–each Monday for 5 consecutive weeks. During that time, I managed their promotion through social media and digital advertising.
As part of the Gwen Stefani promotion, OPI brought a revolutionary new chrome nail lacquer to market. The product has specific applicaiton instructions, so I produced a video to show fans exactly how to achieve that mirror-shine the first time they use "Push and Shove."
The video was housed in a dedicated theater tab that included chrome nail art looks and gallery images.
