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Joe Fresh Goods X New Balance "Slow & Steady" Concept

Joe Fresh Goods x New Balance "Slow & Steady" Concept Collab

JFG x New Balance's original "No Emotions Are Emotions" 992s debuted during NBA all-star weekend (February 14-16) in 2020.

The original color way touted a red, pink, and burgundy color way to it and now goes for upwards of $2,000 on resale markets.

For this concept piece I wanted to reinterpret the color way for a post-pandemic world, as the above came right before things would shut down in the US for 2 years.

I chose the mantra, "slow & steady," to represent the slow and steady climb we have all been on to get out of the pandemic and the color green to represent the growth alongside the climb. 
Joe Fresh Goods X New Balance "Slow & Steady" Concept
Published:

Joe Fresh Goods X New Balance "Slow & Steady" Concept

Published: