The training case (Logomachine intensive)
About the company
The company Gograd designs and develops urban smart systems creating urban furniture, public spaces and the environment. The company's goal is to make city's enviroment comfortable and eco–friendly.
The company name is a combination of words: Go – go – shows dynamism and growth, grad – city.
Task
To develop a corporate identity of the company that reflects the company's mission — to create comfortable, innovative and eco-friendly places of life for the residents of the city.
Decision
Logo: it consists of 2 colors and shows that the main activity of the company is focused on the movement and development of the city. Style-forming elements: graphically display the main activities — air, water, land, water, relief, green spaces, pedestrian zones, bike paths, reservoirs, buildings, recreation areas and communication.
Color code: supports style-forming elements with clean, energetic colors.
About the company
The company Gograd designs and develops urban smart systems creating urban furniture, public spaces and the environment. The company's goal is to make city's enviroment comfortable and eco–friendly.
The company name is a combination of words: Go – go – shows dynamism and growth, grad – city.
Task
To develop a corporate identity of the company that reflects the company's mission — to create comfortable, innovative and eco-friendly places of life for the residents of the city.
Decision
Logo: it consists of 2 colors and shows that the main activity of the company is focused on the movement and development of the city. Style-forming elements: graphically display the main activities — air, water, land, water, relief, green spaces, pedestrian zones, bike paths, reservoirs, buildings, recreation areas and communication.
Color code: supports style-forming elements with clean, energetic colors.
