The Challenge
Considering the current fluctuations in the stock and crypto market, Chaka wants requires a solution that encourages people to keep investing.
Scenario
The stock and crypto market has had a boom in recent years, with an increase in consumer activity on exploring possible investment opportunities. Chaka is a technology solutions company on a mission to enable every business and person in Africa to access borderless digital investment and wealth management opportunities.
Goals
Chaka wants to encourage consumers to onboard and keep investing using their mobile app. The following are some goals we intend to achieve:
- How might we get individuals to conveniently sign up on the mobile app?
- How might we clearly communicate Chaka’s value proposition and keep users educated about investment opportunities?
- How might we continue to encourage users to keep investing using the mobile app?
Research
We engaged a few participants as a way to find out more about the audience and develop empathy for our users. We found that users had some common needs for an app like this. So we tried to put together a map of possible touch-points to enhance user engagement.
Below are a couple of the personas we considered:
Assumptions
An important approach to my process is gathering key stakeholder insights that inform us enough to create an adequate product and design strategy. However, considering the context of this problem we are working with some assumptions.
After a bit of conversation and some thought, I ran through some assumptions that might be considered within the context of this problem.
- Users do not have enough financial education to encourage their investment decisions
- Users find most investment platforms quite ambiguous
- Users appreciate ‘guided investing’, where opportunities are presented to them through a professionally-assisted portfolio
Ideations and flows
I had a few considerations on how to properly solve this problem. I discovered that most users appreciate guided investing and being informed before they make such a crucial decision. I decided we could start off by providing a well-guided onboarding for the user to induce trust. We also want to present well-performing stocks to the user as a featured offering. This could encourage the user to have a deeper look and make investment decisions based on the data provided.
Below is a user flow showing how we can onboard a user on the mobile and provide them with valuable information to enable them to make the best investment decision.
Information Architecture
I also considered what the information architecture for this mobile app could look like. We want the user to be able to navigate the app and find relevant information, also assisting them in their decision-making.
Wireframe
Some wireframes of the possible structure of the mobile app:
User interface Design
Thank you for your time!
