Wayward Coffee is a bold and minimal, yet colorful coffee brand of multiple coffee shops that focus on supporting dine-in customers toward completion of their next project and collaboration with others. Yellow is bright and charming while the jade green is thoughtful and deep. Motifs of waves and stars compliment the logos boat and sun design.

The yellow and green offer a unique and bold aesthetic to brand assets and the star pattern offers a subtle and consistent look to the companies designs. This is a minimal design that emphasizes the origin of the coffee and the roast type.

Posters and adverts play upon the adventurous and bold aspects of the brand, depicting a boat amid the sea while having dual symbolism as a hand reaching for the sun. Both symbols offer a sense of adventure and reaching one's life goal.

Any brand assets such as letterhead, coasters can easily be identified via consistent star patterns, wave patterns and the bold color scheme.

Interested in working together? Email me at troylwilkinson@tutanota.com

Creator: Troy Leslie Wilkinson

Typefaces: Rustica (Bold), Myriad Variable Concept, Sylfaen

Mockups provided by Mr. Mockup

Brazil Country Vector provided by Vecteezy.com