A cake shop on the wheels which will serve the unique varieties of unexplored cake flavors. The cake truck will revolutionize the perspective of Indian audience towards an art of cakes and bakery products.
Vision: To make people attracted to a food truck culture in cake industry and making them explore and enjoy our mini services.
USP: The cake truck will provide provide the wide range of products with touch of Indian flavored in convenient manner.
Core Values: Welcoming, Traditional, Warmth, Playful
The visual design style is inspired from Indian Truck Art and Mandala Art. Overall, it gives welcoming, playful and tradition feel to the brand.
Brand Positioning: In India, people are not much aware of cakes and bakery and also, they are specific with cake flavors. Hence my brand will make people aware of cakes varieties and services with Indian twist to every flavor. The Brand will position itself as a new perspective that says, “Cakes are not only for big celebration, you can have it anywhere and celebrate small moments”.
The leaflet is designed with a shape of truck, it highlights the special flavors of The Cake Truck. The shape and size of leaflet will be easy to handle for customers and they can easily go through every flavor briefly.
For the Social Media Campaign I came up with a concept that can excite Indian Youth. I used Typography inspired from the truck art style and played with different fonts. I used the language that is majorly used my Indian youngsters i.e. 'Hinglish', which is a combination of English nd Hindi language.
