Litter Dreams is the play on the words ‘litter’ and ‘little’. We all have a little dream and the potential to be something
bigger & better, even the litter and waste in out everyday lives.
Why?
Youths today are over reliant and motivated by convenience and do not have a sense of responsibility over their waste.
What?
By personifying everyday wastes into characters, LitterDreams is an integrated campaign aimed to bridge an emotional connection between youths and their waste. For them to be more aware of the waste they create and be responsible for it by incorporating recycling in their daily lives.
Litter Dreams | 2020
Integrated Campaign, Illustration
Client: Sembcorp
