I was responsible for creative concept of the School, naming, writing screenplay and script with paediatricians. Participated in filming process together with director and video producer.
As a result, there were more that 1 million of parents graduated the School.
Detailed description of the work:
identify target audience
organised a photoshoot for promotion and teasers Huggies on social media
filmed live Skillbox webinars with School ambassadors
wrote lesson screenplays with methodists and created project graphics
prepared motion storyboarding for videoproduction
created logos
Short description: the School for Parents provides free 32 lessons for future parents, depending on the month pregnant or toddler age. It consists of 3 parts - before the birth, becoming a mom and breastfeeding. Parents who took courses feedback that they feel more confident and less alarming when growing a child.
